Personalized Direct Marketing
VDP Mail creates personalized 1:1 direct mail that utilizes the demographic and
psychographic information created by Profile Complete. Increase response rates and
improve ROI by using direct mail to target only those prospects that have already
expressed interest in your product or service. Seamlessly integrate 800# tracking
and a robust email marketing platform. Easily create an automatic lead generation
program.
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Cross Media Integration
VDP Mail integrates seamlessly with VDP Web® to provide a Personalized
URL (PURL) that loads a unique web page which captures the visitor, reinforces the
call to action, and sends real time email alerts to your sales force. A detailed
reporting module tracks every aspect of the campaign and is available online 24/7.
The system can include fully integrated cross media with email, QR codes, SMS Text,
unique 800# tracking & more.
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Why Direct Mail in 2010?
Why use direct mail in the electronic era? Variable data direct mail improves response
rates in three ways. First, you can find and start a two way conversation with prospects
with whom you do not have a web relationship. Two, recipients receive demographically
targeted content that improves the piece's ability to capture attention in the "mail
moment." Three, you can create a warm list of soft leads by tracking respondents.
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Cross Media Software
JFM Concepts is a full service cross media marketing technology firm featuring Profile
Complete® and the VDP Complete® marketing system with
VDP Web Online. JFM specializes in creating variable data cross media marketing
technologies with real time personalization with Personalized URLs for commercial
printers, marketing departments and agencies of all sizes.
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