VDP Complete® Campaign Design
What does a VDP Complete direct mail campaign include?
A VDP Complete campaign includes everything required to conduct a sophisticated
direct mail campaign that is supported by the web to build brand awareness, enter
the sales cycle at the right time, and capture current sales opportunities.
Text Composition
The copy for a VDP Complete program can remain static or change depending on the
needs of the campaign. We can send each recipient customized offers with dynamic
text based on their particular demographics and other information.
Creative Composition
The standard VDP Mail direct mail piece consists of a full bleed, four-color, heavy
weight, high gloss postcard. The front panel contains a customized offer tailored
to the recipient with variable text and graphics, as well as a personalized web
page address. The back holds the address panel and additional elements designed
to capture the attention of the recipient.
Using the Internet to Support Direct Mail
Each recipient's direct mail piece prominently features a personalized web address.
Because the web address is unique to the individual, VDP Complete captures each
visit and will email instant sales alerts to your staff.
Unique Personal Home Pages with Opt–in Marketing
The unique web address loads a personalized web page with further information on
the offer which reinforces the call to action. Even though we provide the full service
for creating and hosting the personalized home pages, the page will appear to be
part or your corporate site. Each web page can feature an automatically populated
form for opt-in marketing.
Email Sales Alerts & Reporting
Real time email alerts are a great opportunity to contact the customer while they
are actually visiting your website. Additionally, this identifies those recipients
who read the piece and showed interest, adding a new layer of “soft response” tracking.
All of this happens regardless of whether the prospect fills out a form or calls
directly.
A VDP Complete campaign captures information which increases the number of qualified
leads over traditional marketing. Our proprietary on demand reporting system shows
“soft leads” and helps prioritize opportunities. Client lists, web visitors
and other statistics are available for download in Excel or PDF formats from our
online interface.
Find out more today! Contact us or read more about our program...