Why Direct Mail in the Electronic Age
Getting your message noticed with VDP Mail®
According to the United States Postal Service, the average consumer is exposed to
approximately 5980 marketing messages daily. On average, they notice 52 and pay
mind to only 4. So how does your message become one of the 4?
There is a daily “Mail Moment” in virtually every household and business
in the United States. A staggering 98% of people check mail daily and 77% at the
first opportunity. No other marketing channel even comes close. The sorting process
takes just a split second per piece and has 3 results; bills, read, and junk. Variable
data pieces that speak directly to the prospect with personalized information have
the best chance of surviving the sorting process and being one of the .00067% marketing
messages that are noted.
Environmental Concerns
By targeting only the best prospects with relevant content, firms can dramatically
reduce the environmental impact of their direct marketing effort. Rather than blanketing
a city, marketers can select only those prospects that have already expressed interest
in a product or service and dramatically reduce wasted mail.
There is a significant environmental impact to limiting the paper, ink, electricity,
and fuel required to create, print, and deliver millions of mail pieces. The best
news is that the number of quality leads and sales generated does not need to suffer
as a result of “going green.”
Find out more today! Contact us or read more about our program...