VDP Complete Vs. Traditional Marketing

Increasing Direct Mail Effectiveness.

The innovative VDP Complete® marketing methodology adds increased transparency and accountability to the formerly arcane art of marketing.

Traditional Marketing		VDP Complete Marketing

“Spray and pray”		Highly targeted recipients

One message for all prospects		Message tailored to each individual prospect

One fit and feel for all recipients		Customized art and design for each demographic

No reliable way to track responses based on each individual piece, so no way to judge success		Accurate response tracking by campaign – see trends early and respond

No way to track recipient interest unless there is a purchase or phone call made		Ability to track leads that did not buy or request information

Limited or difficult multi-channel integration		Seamless web and direct mail integration

No specific web pages for each recipient		Recipient specific web pages with opt-in marketing

Our experts and partners will execute each step of the VDP Complete program. Your marketing campaign can include all of the following components.

Comprehensive needs analysis
Detailed database review for identification of demographic information, existing sales opportunities, and additional information requirements
New customer development process
Coordinated direct campaign design and testing
Graphic arts and message design and testing
Special offer development design and testing
Direct mail campaign execution
Unique customer response tracking
Customized customer web pages (unique URLs)
Automatically populated opt-in marketing
Customized reporting, prospect information downloads, and email alerts
Conditional follow up marketing based on behavior