Web Visitor Tracking with VDP Web®
Identify visitors & receive immediate email alerts
Unique URLs (PURLs) and Personalized Web Pages
As either a stand alone mailing or as an additional element, unique web addresses
and home pages are easily incorporated into any campaign. Each piece can contain
a customized offer tailored to the recipient with variable text and graphics which
features a personalized web page address.
The copy contains an incentive to drive the customer to their personal homepage.
If the piece includes a coupon for an item, the web site may contain a buy one get
one free or other offer to further entice the consumer to visit the web page.
While on the site, visitors encounter an automatically populated opt-in form that
asks them to join a club, receive a newsletter, or be placed at the head of the
line for special offers and programs.
The challenge with traditional campaigns featuring a web site has been the inability
to know which particular recipient looked online but never made additional contact.
These potential customers remain anonymous unless there is a method to capture their
information. Unique URL tracking per prospect overcomes this challenge.
Survey Tools
VDP web now includes a full suite of survey tools that can help you capture information
in the most cost efficient way possible while minimizing abandonment. Call us to
learn how this powerful application can build brand loyalty and drive sales.
How it works
As either a stand alone mailing or as an additional element, unique web addresses
and home pages are easily incorporated into any campaign. Each piece can contain
a customized offer tailored to the recipient with variable text and graphics which
features a personalized web page address.
While on the site, visitors encounter an automatically populated opt-in form that
asks them to join a club, receive a newsletter, or be placed at the head of the
line for special offers and programs.
The challenge with traditional campaigns featuring a web site has been the inability
to know which particular recipient looked online but never made additional contact.
These potential customers remain anonymous unless there is a method to capture their
information. Unique URL tracking per prospect overcomes this challenge.
VDP Web Program Benefits
- Know which particular consumers visited the website in response to which particular
campaign
- Easy A/B split testing with a larger data set
- Automatically trigger follow on marketing
- Collect valuable behavioral information
- Add interest and excitement with variable offers based on the consumer’s level of
participation
- Develop an “A” list of consumers with a high level of interest in the
product
- Build brand loyalty by keeping the right level of contact with the customers most
likely to buy
- Track which offers motivated which consumers to action
- Offer an additional portal to existing online content or to cross sell additional
lines
- Landing Pages with Opt-in Marketing
- The unique web address loads a personalized web page and features an automatically
populated opt-in marketing form.
Find out more today! Contact us or read more about our program...