Variable Data Printing with VDP Mail

Mail pieces specifically designed for individual recipients

VDP Mail provides highly targeted 1:1 direct marketing communications that improve response rates, allow for accurate metrics, and drive ROI. Virtually any type of direct mail piece can be created. Postcards, flyers, cut sheets and catalogs can all be produced with variable data.

Data and Demographics

Information on your best customers holds the key to the VDP Complete program. We can extrapolate which types of people are most likely to respond to direct marketing solicitations and procure the right contacts. Even if your direct marketing efforts are starting from scratch, we can build a program using industry benchmarks to create a vibrant campaign.

Custom Tailored Mail

Using Variable Data Printing (VDP) and our proprietary analysis methodology, a VDP Complete campaign makes three critical advances in direct mail:

Mail is sent with individually crafted art and messaging based on the recipient’s demographics
Cost effective testing of message and format is readily available to determine which formats give the best response rate
Each mail piece features a unique web address that leads to a custom home page with automatically populated opt-in forms

Individual Web Pages

Each recipient of a VDP Complete mailing will be prominently offered the use of a personalized web address to respond to the call to action. These pages artfully solicit additional demographic information and commitment by enticing recipients to opt-in for a web account or other offer.

Reporting and Automatic Follow Up

The VDP Complete system allows us to perform detailed analytics on the results of campaigns and to develop manual and automatic action items. Recipients who visit the web can be targeted with follow up mail, email, or telemarketing based on what pages they visited and what level of interest they displayed at various offers.

Multi-media Coordination

The VDP Complete system can easily coordinate mailings with other marketing messages. Our back-end systems allow you to add unique web addresses to any marketing media so you can see exactly where your responses are coming from.

Surveys / Opt–in / Consensual / Permission Based Marketing

Included in the proprietary VDP Complete marketing methodology is the perfect platform for developing a powerful online tool for opt-in marketing. When prospects visit their personalized web pages they will find an automatically populated form inviting them to join a newsletter, club, or open a web account. This data is collected and is available to you online and on demand. Prospects who are part of permission based marketing efforts can receive additional information and solicitations.