• Cross Media Marketing, QR Codes, SMS, GURLs

VDP Web® Cross Media

SMS Text, QR Codes, Video & more in one database

The VDP Complete® marketing program can be utilized as the centerpiece of cross media marketing campaigns that are coordinated through a centralized web portal. Unique phone numbers, email, SMS-text,QR codes and landing page data can all be integrated into one platform to eliminate data silos from various marketing programs. With full API connectivity and industry leading security protocols, VDP Complete can tie into any system.

QR Codes

Easily add a static or variable QR Code to your marketing to provide an additional response mechanism for your prospects. Collect lead information one location. There is no need to have an additional marketing platform or service to add this functionality.

GURLs - Static Pages

Use static landing pages (also called generic URLs or GURLs) for each and every marketing campaign launched to add robust web tracking to any channel. By leveraging VDP Web’s powerful DNS capabilities, independently track response from multiple channels using only one set of content in one campaign.

VDP Web Video

With VDP Web, you can easily incorporate various video presentations. Feature movies, presentations, video spokesperson, or other content on landing pages.

Variable Video

QR Codes

There has been a lot of buzz at conferences and in blogs and websites lately about QR Codes. The primary usage for marketers has been to link url's in various forms of advertising. For reading the barcode, most users must install specific software on the mobile device to be used in order to read the image. There are numerous devices available in the market with scanning capability, usually using camera. Various software providers have applications that can be loaded onto phones that do not come with the functionality pre-installed, such as the iPhone.

Unique #800 Tracking

Every campaign can integrate a unique 800 or local phone number to provide valuable insight as to which marketing effort drove response. Each time a call is placed, the VDP Complete system will record the relevant data and make it available in the reporting module in real time. Additionally, phone numbers can then be appended for additional costumer data including psychographic profiles and demographics from both consumers and businesses.

Key Features

  • Inexpensive and easy to use
  • No long term commitments required

Generic URLs

Static (or generic) landing pages are a powerful tool that can be used to serve specific and relevant content to visitors gathered from a variety of marketing channels. They are especially powerful for individuals who need to make adjustments to the web but may not access to the corporate web site. Although often associated with paid search or PURLs, landing pages (or generic URLs – GURLs) can be used with newspaper or magazine ads, radio and television spots, print collaterals, or carrier pigeons.

SMS Text Messaging

Short Message Service (SMS) is a communications tool which allows short text messages to be sent to mobile phones. Leverage the data you collect from VDP Web opt-in forms to contact prospects and clients using SMS text messaging, or use SMS Text and static print to generate a warm lead list.

Key Features

  • Append phone numbers to create a direct marketing list
  • Easy to execute, affordable, and automatic
  • No software or licenses to buy
  • No long term contracts
  • Collect detailed response data

Newsletter Signup
  • Valuable industry information
  • Case studies, sales pointers & successful VDP strategies
  • Information on successful cross media marketing
  • Never more than 1 email per month

Cross Media 101 Book Updated

Cross Media Marketing 101

Cross Media Marketing 101, The concise guide to surviving in the C-Suite is the perfect guide for executives and managers looking to be sure that they have considered the major challenges facing them as traditional marketing methods are eclipsed and even supplanted by new channels. Taking a completely agnostic approach to the marketing mix, the author offers practical insight into the changing marketing world and how marketing leaders can beat the odds. Order Now